Box office7/16/2023 Pic counts $10.7M from Imax screens, the second- highest opening for those auditoriums this year. GOTG3 was shot with IMAX-certified digital cameras, and the entire movie is in expanded aspect ratio on the large format exhibitor’s screens. However, GOTG3 in regards to its box office trajectory was never suppose to be like GOTG2. The threequel’s Friday to Saturday ease is on par with the first film’s -18% between Friday/previews and Saturday, but lower than the -8.5% dip between those respective two days on Guardians of the Galaxy Vol. Thanks for everyone who has gone to see the movie this weekend – and all of you going to see it today and tomorrow! #GotGVol3 /J2LAEyHL4e- James Gunn May 6, 2023 I know we’re at the end because just these little commercial things are making me weepy. In regards to the number of movies that have opened to north of $100M in May, GOTG3 will put that figure at 18 titles, ranking No. “I’m not ringing any alarm bells on summer,” one distribution chief tells Deadline this morning.īack in summer 2019, which minted $4.35 billion for the first weekend of May through Labor Day, Avengers Endgame‘s box office only repped 9% of the season (when you back out the pic’s first week, which resided in the spring season). July 21-23 with Barbie and Christopher Nolan’s Oppenheimer, is the marketplace big enough to expand? That’s what is key in box office sustainability coming away from Covid. The question remains that in a summer with tentpoles on top of each other, even potentially going head-to-head, i.e. That means more movies opening to north of $20M than last August. Furthermore, we have more of an August this year than last (which was dead after Bullet Train), with Blue Beetle, Meg 2, and Gran Turismo. But we didn’t know what a phenomenon that sequel was until we had it. None right now are expected to soar to $718.3M like Top Gun: Maverick. Read, a bulk of the season will rest on such potential benchmarks as Little Mermaid (projected $110M opening, presales are strong), The Flash, Indiana Jones and the Dial of Destiny, Barbie, Mission: Impossible – Dead Reckoning, and Spider-Man: Across the Universe. This summer looks like 33, still down from summer 2019’s 42 titles. Last summer, there were 22 wide releases that played in north of 2,000 theaters. Still, despite the lower start here for the summer with GOTG3, there is enough product –if not more than last year–to make up ground and possibly inch up past last summer’s $3.4 billion. Harrison Ford in ‘Indiana Jones and the Dial of Destiny’ Lucasfilm No Guardians movie has ever cleared $400M stateside, GOTG doing $333.7M, and GOTG2 grossing $389.8M. Doctor Strange 2 cleared $411.3M (repping 12% of last summer’s domestic figure), the second-highest grossing movie of summer after Top Gun: Maverick ($718.3M). Last year, Doctor Strange in the Multiverse of Madness‘ opening ($187.4M) drove overall first weekend of May tickets sales to $222.3M, which resulted in a $3.44 billion summer, per Comscore, and at $156.7M this weekend, we’re off 30% from the same weekend in May a year ago, per ComScore. It’s just north of 2002’s Spider-Man from Sony ($114.8M), that pic being the first movie ever to open north of $100M+ in a given weekend. GOTG3’s opening here in recent memory is one of the lower kick-off-summer openings, excluding the pandemic. Still, a $100M+ opening start to summer, while easing some motion picture industry fears, does put stress on the rest of the season’s calendar to deliver (read on). While better than expected, some still have concern about superhero fatigue.
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